Everyone is on Twitter these days. Okay, not everyone but most people. In essence, this implies that users are competing for followers. Of course, the more followers you have, the easier it is for you to drive your agenda. And then there is automation. Just as the word suggests, this involves putting specific tasks such as retweeting on autopilot.
Now, that sounds exciting, right? It sure is. The question, however, remains, is Twitter automation any good? Most importantly, can it help you grow your following? Here’s an overview of this subject.
It Allows you to Work on Other Strategies
You see, there are many ways to increase your following on Twitter. You want to explore all the opportunities available. Even then, you must check what’s going on in your account from time to time. You need to retweet, follow other people, like their posts and so on. Automation takes away the hustle of logging in into your account every hour to accomplish these tasks. What this means is that you have more time to pursue other avenues of growing your audience. Also, it enables you to learn more about your industry and come up with ways to outperform other brands.
It Helps Create Consistency
You have to be consistent with the way you do things on Twitter. In fact, that’s the case with all social media platforms. Automation, in its basic form, ensures that the level of activity on your account remains regular. The ripple effect is that you can engage your crowd even when you’re not on Twitter. And, if you have been on social media long enough, you know that interaction with other users is an integral part of exposing your brand. In short, by automating some task, you’re essentially telling everyone that you’re still around.
The Bottom Line
There’s no denying that Twitter automation is good for business. It makes the running of your account a lot easier. However, there is a catch. You must use a good automation service to achieve the results that you want. You see, not all automation software works the way you’d expect it to. In fact, some companies are out to dupe buyers without offering any real value. Visit Medium to view the best Twitter automation bots and tools for the growth on the market. That way, you will not only get your money’s worth but also grow your audience.